Use the Motivators Assessment to gain deep personal insights about core drivers.
Core Motivators For Sales Performance
THINK YOU KNOW WHAT DRIVES YOUR SALESPEOPLE? THINK AGAIN.
Drive sales success by keeping top performers energized, aligned, and producing at their peak.
FIND AN UPCOMING COURSEDOWNLOAD COURSE OVERVIEW
SELLING PERFORMANCE STARTS WITH PERSONAL MOTIVATION.
Not quotas. Not perks. Not pep talks.
Most sales training overlooks what really drives top performance: intrinsic motivation. After analyzing data from tens of thousands of salespeople, one thing is clear—motivation varies widely, and most sales leaders don't know what actually drives their sales reps.
Sales leadership isn’t just about the numbers. It’s also about understanding what drives each individual to perform and developing their people to help them perform at their peak. The Core Motivators for Sales Performance is a fast-paced, half-day program that uses the Motivators Assessment™ and the Mojo Framework for Sales to uncover what energizes each salesperson and equip leaders to turn those insights into smarter coaching, better development, and stronger results. Participants learn how to align daily sales activities with personal motivators, fueling performance through purpose, not just pressure.
This course isn’t sales training. It’s the psychology of sales performance. If your salespeople aren’t motivated, any traditional sales training programs you provide will just teach them skills they’ll most likely use somewhere other than your organization.
COURSE DETAILS
What You'll Learn
- Discover your personal sales motivators and how they impact your energy, focus, and performance.
- Reflect on your past and current sales roles to uncover what’s fueling (or draining) your drive.
- Maximize your production by aligning daily tasks with what intrinsically motivates you.
- Understand your sales team’s motivational drivers and how to create synergy beyond traditional incentives.
- Apply the Mojo Framework for Sales to connect motivation to real-world activities like prospecting, pitching, and closing
- Managers gain practical coaching tools to develop their sales teams for top performance.
Program Outcomes & Problems Solved
- Replace short-term incentives with intrinsic-driven motivation that sustains performance and job satisfaction.
- Help sales leaders coach more effectively by aligning motivation with sales outcomes.
- Reconnect sales reps to the “why” behind their work, not just the number.
- Drive better team dynamics by understanding what makes each rep tick
- Equip sales reps to stay energized, focused, and motivated in high-pressure, high-rejection environments.
Course Participant & Facilitator Materials
- Motivators Assessments and Team Report Templates
- Participant Guide
- Motivators & Identities Card
- Motivators Guide to Sales Performance
- Motivators Platform Access
- Facilitator Guide & Hub Access
- Course Slides and Videos
TODAY’S SALESFORCES ARE MORE DISENGAGED THAN EVER.
High turnover disrupts pipeline continuity, increases training costs, and undermines revenue predictability.
17
of salespeople have ”Money” as a top motivator.
90
of sellers are affected by a lack of motivation.
35
average annual attrition rates facing sales teams (compared to 13% in other occupations).
MOJO SALES FRAMEWORK
The program utilizes Mojo Framework for Sales™, a simple, yet powerful model designed to help sales professionals and leaders align daily sales behaviors with what truly drives them. Built around four key steps, the framework teaches learners how to discover their motivators, diagnose where misalignment may be draining energy or performance, design their ideal sales role, and deploy those insights across their team.
DISCOVER
DIAGNOSE
Identify what’s off—which tasks, responsibilities, and processes drain your energy.
DESIGN
Reshape your sales role through job sculpting to integrate your motivators and do more of what drives you.
DEPLOY
Drive sales performance across your team by discovering each team member’s motivational synergies, uniqueness, and misalignments.
THE MOTIVATORS ASSESSMENT
While compensation still matters, top performers are driven by a myriad of other motivators. Twenty-three different ones, in fact.
As such, during the course participants will utilize the The Motivators Assessment. This is the world’s most extensive and scientific assessment to help sales people identify their unique blend of core motivators, enabling them to align their passions with more of what they love at work and less of what frustrates them.
LEARN ABOUT THE MOTIVATORS ASSESSMENTDELIVERY & LEARNING OPTIONS
IN-PERSON
Our experts come to you and train your team in-person at a classroom location of your choosing.
VIRTUAL
Our experts train your team from the comfort of their home or office. Ideal for remote teams or limited travel budgets.
CERTIFICATION
You certify a member of your team to become a subject matter expert and train the course within your organization.
”We used the Core Motivators for Sales Performance program as a foundational part of our ‘Creating the Best Team’ initiative. Over 3,000 of our respiratory sales reps completed the Motivators Assessment, and it immediately gave our teams a shared language around what drives them. It’s helped our leaders coach more effectively and brought new energy to the way we approach performance and development.”
Chad McDonald, Commercial Business Director, Respiratory BiologicsAstraZeneca
JOIN A WORKSHOP THAT CONNECT MOTIVATION TO PERFORMANCE (AND PURPOSE).
Learn how the most effective sales teams go beyond compensation plans by unlocking what truly drives each rep to perform.
ATTEND A PUBLIC WORKSHOPLET'S UNLOCK WHAT DRIVES YOUR SALES TEAM.
Contact us to learn more about the Core Motivators for Sales Performance course today!
